4. Who would be the audience for your media product?

I didn't know who I wanted to aim my magazine at apart from the fact that I wanted a young demographic (teenagers) so in order to decide I created a questionnaire using QuestionPro. Consisting of around nine questions the questionnaire explored and revealed who my audience was and what they would want out of a magazine. In order to obtain a large enough sample to ensure my results validity I uploaded it onto a popular social media network: Facebook. I then turned my data into several graphs which were then placed in a PowerPoint presentation (which can be found on slideshare through this link http://www.slideshare.net/raquelus/media-presentation-task ). At the end of the presentation I had created what is known as an audience profile which basically concluded and summed up all of my results and pointed me in the direction of the audience which I should or was going to be aiming my magazine at.

My audience profile consists of not only information but visual aid whihc helped me in the construction and understanding of my audience. As you can see my audience profile reveals that my magazine should be unisex however, in the construction of my magazine I decided to lean a little bit more to a female audience as I could relate and understood more about what they wanted. My suggested demographic was between 15-20 however I decided to address a slightly older demographic, aiming my magazine at people in their late teens to late twenties. It was also revealed that the most read magazines were VIBE and Top of the POPS and I decided to not only try and interpret their styles into my magazine but base my magazine on both genres. Due to my audiences young age I knew they would not be earning much yet however I was going to make my magazine affordable form the beginning making it around £2 I think more people would be able to afford it. I also found that my audience care about their careers and education which is why the content within my magazine is educational in respect to the outside world such as sports (within my main article- competitions found around the world) as well as entrepreneurial opportunities within the music industry and I made sure my articles would be inspirational encouraging my audience to follow their dreams (maslow's hierarchy of needs). I also found that within my magazine I should interpret strength and power through either images or the copy.

The images on my audience profile reflected my audiences youth, through the social networking sites like Facebook, Twitter and Youtube and through gadgets, labels and clothing. I found that R&B legends as well as the Black Eyed Peas were quite influential within my audience, as well as Nicki Minaj and Justin Bieber latest look and sound. And I also thought that friendship was very important as people in their late teens tend to find who their friends really are (which is why I chose a group for my main image).